Marketing / Google
During my Marketing Internship at Google I got the responsibility to work with several challenging projects. My main project was to identify churned customers with high potential and then to feed these leads to our internal sales team. The results showed us 30% higher conversion rate and a 30% faster conversion time.
I also managed our Christmas DM campaign (reach 200 000 smbs, 4 countries) and started of new campaigns with our co-marketing partners. I also created ads, landing pages and adwords vouchers.
Key takeaways: At Google I’ve developed my skills to plan, structure and execute bigger projects.